Mozilla Firefox: Upgrade your phone with Firefox

Mozilla, a non-profit organisation, successfully promoted its Firefox web browser app to mobile users across the US by launching a campaign which used a mix of video and static creative.

Campaign details

Brand: Mozilla FirefoxLead agency: FetchRegion: North America

Objectives

Mozilla is a giant of the internet. A non-profit organization, Mozilla exists to promote openness, innovation and opportunity on the Internet. Not only a champion for Internet Health but the maker of the inimitable Firefox browser. Mozilla Firefox is one of the best known browsers, but they were late to the mobile scene. To put Firefox back in the foreground we had to show people their favorite desktop browser was just as fast and secure on mobile.

In 2016 Mozilla wanted to deliver a new...

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