Mondelez International: “Sweet” Data Rewards with 5Star

Mondelez International, the multinational confectionery, food, and beverage company, partnered with the sponsored data company Aquto, to introduce its newest candy bar, 5Star in Brazil.

Campaign details

Brand: Mondelez InternationalAgency: AqutoRegion: LATAM

Objectives

No matter where you are in the world, a good candy bar usually isn't hard to find. In Brazil, consumers are inundated with options to indulge their sweet tooth. Marketers know that building and keeping a consumer base is tough - and earning loyalty comes with time.Mondelez International is multinational confectionery, food, and beverage company. The snack company recently introduced its newest candy bar, 5Star, an irresistible combination of milk chocolate, caramel and nougat, in Brazil. To reach candy lovers, Mondelez International launched the "Sweet Data...

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