Mobile Makeover for Gamers by L'Oréal Men Expert

This case study details how L'Oréal Paris Men Expert, a men's hair and skincare brand, expanded its relationship with gamers in China by giving them a real world spotlight and showing them the importance of looking their best.

Campaign details

Brand: L'Oréal Lead agency: Mindshare ChinaRegion: APAC

Objectives

Don't look down on a young man on campus just because he looks a bit slovenly.

He may in fact be great hero with thousands of followers in the virtual world gaming.

Unfortunately for L'Oréal Paris Men Expert, while he enjoys recognition in his game, he just didn't care what he looked like in the real world.

Most of the time, young men in China rather stay in their separate rooms playing games individually, than dress up and go out socializing.

Men Expert was no...

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