Campaign details
Brand: M&M'sAgency: AdColonyRegion: EMEA
Strategy
Objective
Due to the heart-breaking pandemic most the people were feeling down and wanted something to lift their moods. And as always chocolate was the sweetest escape. M&M's wanted to engage with its target audience by announcing its iconic M&M's Minis are back through the undeniable power of mobile games. Everybody knows chocolate boosts serotonin and makes people happy. Keeping in mind their main objective of happiness, M&M's wanted to capture the audience in an entertaining way fitting their products' promise, and increase brand awareness. Mars promises to...