McDowell's: Yaari - 1, Drunk Driving - 0

McDowell's, a spirits brand, decreased drink driving in India by launching a mobile ad that showed its devastating consequences and linked to a ride-hailing app.

Campaign Details

Advertiser/Brand: McDowell'sLead Agency: InMobiRegion: APAC

Strategy

Objective

McDowell's No.1 is one of the largest selling spirit brand in the world and India's largest selling alcoholic beverage brand. Starting way back in 1964, McDowell's No.1 has always enjoyed a special relationship with their consumers and immense popularity among Indian millennials.

Having always believed in celebrating responsibly, the brand aimed to solve a rising and deeply disturbing pattern - drunk-driving. In light of the menacing role of drunk driving in road accidents, injuries, and deaths, the Supreme Court of India had recently banned liquor shops...

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