McDonald's Australia: McDonald's Monopoly App

This case study looks at how McDonald's, the fast food chain, digitalised its Monopoly promotion without losing the excitement of the 'peel to reveal' mechanic, in Australia and New Zealand.

Campaign details

Brand: McDonald's AustraliaLead agency: VML SydneyRegion: APAC

Objectives

Since 1987, Monopoly has been McDonald's most effective promotion, bringing together two massive brands to the delight of millions.

However, in recent years two key problems had emerged;

  • The creation of tens of millions of secure paper tickets that make the promotion so successful is results in a massive printing and distribution cost to the business
  • Customers had begun losing interest in the promotion after becoming disheartened, believing they couldn't win.

A digital mechanic was the obvious answer, but the challenge was how to transition...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands