Campaign details
Brand: McDonald's AustraliaLead agency: VML SydneyRegion: APAC
Objectives
Since 1987, Monopoly has been McDonald's most effective promotion, bringing together two massive brands to the delight of millions.
However, in recent years two key problems had emerged;
- The creation of tens of millions of secure paper tickets that make the promotion so successful is results in a massive printing and distribution cost to the business
- Customers had begun losing interest in the promotion after becoming disheartened, believing they couldn't win.
A digital mechanic was the obvious answer, but the challenge was how to transition...