Mattel: HotWheels Interactive Video

Mattel, a toy manufacturing company, used the reach and interactive capabilities of mobile to engage users in India in an interactive and entertaining manner.

Campaign Details

Brand: Mattel IndiaLead Agency: Gameloft Advertising SolutionsRegion: APAC

Strategy

Objective

Hot Wheels has remained a beloved brand for nearly 50 years and car play is an intuitive play-pattern which has contributed to Hot Wheels' success as the top-selling toy in the world. For toy brands, TV was once a safe bet for reaching a relevant audience of young children, who would tune in either after school or during their leisure time. But the rise of digital platforms has led the brand to reconsider their outreach.

Hot Wheels wanted to show consumers that the...

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