Maruti Suzuki: ALTO 800 - Your First Car on a Map

Maruti Suzuki, an automotive brand, promoted its Alto 800 car to the middle class segment by creating a mechanism on google maps to compare the cost of owning the car to daily taxi fares.

Campaign details

Brand: Maruti SuzukiLead agency: Isobar IndiaRegion: APAC

Objectives

In India, owning a car is perceived to be big milestone in the life of the middle class men. It was a dream they had nurtured for long; but due to high down-payments and hefty EMIs, it always seemed beyond their reach.

The Indian middle class manage their expenses on a day-to-day basis. Since they work in the public sector, it is difficult for them to have a lump sum amount to spend any time of the year. Even the annual promotions/increments didn't help much...

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