Marriott: Gaining Unprecedented Momentum Through Content Marketing

Starwood Hotels, a hotel chain brand, increased room bookings across the South East Asia market by using extensive data research and consumer profiling to produce content that spoke directly to an experience seeking audience.

Campaign details

Brand:Marriott (previously Starwood)Lead agency: iProspectRegion: APAC

Objectives

Our primary objective was to open up a new channel to drive incremental revenue for the client via content that stood alone as an autonomous, non-branded asset. Our response specifically was to develop a lead generation content platform that used highly target travel content as a mechanism to acquire prospects. Informed by rich data, the content utilized a combination of the client's first party data with mined insights gleaned from consumer profiling, search volume and trends, and social listening. In this way, we were able to...

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