Magnum’s legendary crack sound x Spotify 3D Audio

Magnum, an ice cream brand, partnered with Spotify in Turkey and used audio assets to invite consumers to liberate themselves and take a break for a little moment of pleasure with Magnum.

Campaign details

Brand: Unilever / MagnumAgency: MindshareRegion: EMEA

Strategy

Objective

At Magnum, we believe a day without pleasure is a day lost. When COVID-19 broke out and took control of the world in an unprecedented way, communities all over the world needed to convert their daily sources of pleasure to indoor activities. As music has always been one of the major sources of pleasure in life, it was no surprise when our pleasure seekers started to consume more audio content than they ever did before.

We partnered with Spotify to provide a sensational experience to...

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