L’Oréal Paris: Infallible Hotpot Challenge

Makeup brand L'Oréal Paris used in-app integration, influencers and a partnership with a hotpot restaurant to boost sales of its Infallible Cushion compact face powder in China.

Campaign details

Brand: L'Oréal ParisAgency: Mindshare China

Strategy

Objective

With face makeup accounting for 48% of all makeup sales, L'Oréal Paris needed to find a way to prove that its Infallible Cushion makeup powder could withstand any situation, setting it apart from competitors and driving sales.

Target Audience

This campaign was targeting at young consumers, who are hip and trendy makeup lovers, love hotpot and are active on social media.

Creative Strategy

While many think that the ultimate stress test would be a hot, humid summer's day in Asia, a yoga class, or even a marathon, they're...

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