L'Oréal Paris: Helping Indonesians #StandUp with mobile

L'Oreal, the cosmetics brand, built a campaign to help fight street harassment in Indonesia.

Campaign details

Brand: L'Oréal ParisLead Agency: WAVEMAKER INDONESIARegion: APAC

Strategy

Objective

A survey conducted by L'Oréal Paris and Ipsos in 2019 on over 15,500 people in 8 countries revealed that sexual harassment in public spaces is the number one issue faced by women and girls. In response to this, L'Oréal Paris built the STAND-UP campaign/movement in partnership with Hollaback!, a not-for-profit organization to help fight street harassment.

The objective of the campaign/movement was to raise awareness about street harassment, with the objective of 20 million people reached; and to train people about the 5D methodology,...

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