Lipton: Lipton Green Tea

Lipton, a tea brand, replaced the handles on Lipton branded shopping trolleys with fitness trackers to encourage people in the United Arab Emirates to exercise more.

Campaign details

Brand: LiptonAgency: InMobi, UnileverRegion: EMEA

Objectives

According to a special report by The National the obesity rate in UAE is double the world average, with close to 50% of residents being overweight. But how are people ending up obese in the UAE? Some experts say this is down to a poor lifestyle, long working hours and lack of exercise due to high temperatures during the hotter months and the readily available fast food choices.

But are these good enough reasons? Lipton decided that it was not. Someone had to take action, and Lipton...

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