Campaign details
Brand: LiptonAgency: Magna GlobalRegion: EMEA
Strategy
Objective
We live in the most technologically connected age in the history of civilization, but rates of loneliness have doubled since the 1980s. Loneliness is creeping into our daily lives – it is hidden, it is unexpected, and it will have a real impact on our mental wellbeing if ignored. The Lipton brand's purpose is to awaken the world to quality connections to fight hidden loneliness.
For this, the brand launched a YouTube campaign with the aim of reaching audiences across the most relevant video content during...