Linksys: Influencing the In-Store Influencers

This case study details how Linksys, an American data networking company, placed interactive hot spots in stores to educate employees on the benefits of its products and turn them into influencers.

Campaign details

Brand: LinksysLead agency: POSSIBLERegion: NA

Objectives

The American household is more connected than ever. The days of a household just having a TV as their sole device is long behind us. Today, an average household has 10-12 devices that are often simultaneously streaming Netflix Original Series, connecting to World of War Craft, and casting a video chat with friends and family.

Fortunately, Linksys has been making brilliant Wi-Fi solutions almost as long as there's been the Internet. But legacy alone was not capturing the interest of customers. Even on Black Friday, sales were...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands