Campaign details
Brand: LifebuoyAgency: MagnaRegion: EMEA
Strategy
Objective
Lifebuoy ran the world's largest behaviour change programme to encourage hand washing. In response to the global pandemic, the brand embarked on a public service campaign to remind people that hand hygiene and using any soap brand can help reduce the spread of infections in less than 48 hours from first news of the outbreak.
To do this, the brand launched a fully fledged campaign with the aim of reaching audiences both online and offline with the objective of reaching a large number of people to educate...