Campaign details
Brand: LifebuoyAgency: MagnaRegion: EMEA
Strategy
Objective
The main strategic objective for Unilever's Lifebuoy campaign was to increase brand awareness while delivering education around hand hygiene and a warning on the curfew across Egypt during the COVID-19 pandemic.
Lifebuoy, the world's number one hygiene soap brand, runs the world's largest behaviour change programme to encourage hand washing, to help achieve their brand goal to help one billion people around the world improve their hygiene behaviour by the end of 2020. In response to the global COVID pandemic and the government-imposed curfew, the brand has...