Campaign details
Brand: Hajj Pack / LifeBuoy / UnileverAgency: MagnaRegion: EMEA
Strategy
Objective
Harsh, dry weather which ranges from freezing cold to scorching hot can take a toll on the skin and most Hajj pilgrims refrain from using any alcohol-based products.
Hajj pilgrims need to remain pure of any fragrance products, and accordingly are challenged in finding hygiene products. There was a big opportunity for Unilever to deliver to the millions of pilgrims a fragrance-free bundle of products that can be bought and used globally in preparation for this trip.
The objective was to drive...