Campaign details
Brand: Lay'sAgency: OMD
Strategy
Objective
Our iconic brand Lay's stands out for its great taste, every bite adds pleasure to life, making it flavourful and crispy.
As part of our four seasons campaign, we wanted to own spring and summer by saying, 'A crispy spring and summer starts with Lay's', on our way to making Lay's into a favourite snack of spring and summer.
Target Audience
Our target audience was social pleasure seekers, those who not only enjoy life but also spend time with their friends, initiating the social gatherings. Cherishing their enthusiasm to have...