Latam Airlines: Agency finder

LATAM Airlines Group used geo-referenced ads to drive traffic to LATAM website and offices.

Campaign details

Brand: Latam AirlinesAgency: AnsibleRegion: LATAM

Objectives

Drive traffic to LATAM website and offices.

Target audience

All local non-frequent travelers interested in fly opportunities anywhere in the world.

Creative strategy

Considering the strong competition of the Low Cost airlines category, LATAM approach the audience in a more aggressive way and offer real opportunities with hot discounts to those who cannot resist a good offer and reserve an aeroplane ticket.

This is why LATAM creates synergy between its online platforms & customer service offices through a real time and georeference mobile experience, which allows its...

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