Lady's Choice Philippines: Finding Success in Binding People Together

Lady's Choice, a condiment brand, increased sales in the Philippines by promoting the sense of togetherness its products can bring to Christmas family meals.

Campaign details

Brand: Lady's Choice PhilippinesLead agency: Ogilvy & Mather PhilippinesRegion: APAC

Objectives

In the Philippines, Christmas is not just a one-day holiday, it's a season that spans from the start of the -ber months until the end of the year. It's also important for Lady's Choice as our Mayonnaise's weekly sales double during this quarter - because Macaroni Salad, the most common use of Mayo by Filipinos, is often prepared only during Christmas.

But even then, the opportunity for growth is still large: as only 3 out of 10 households prepare mac salad during...

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