La Comer

Mexican hypermarket group Grupo La Comer Mexico used a navigation app to communicate its rebranding message to consumers.

Campaign details

Brand: La ComerAgency: WazeRegion: LATAM

Objectives

Grupo La Comer wanted to communicate it's rebranding to consumers in Mexico. The main challenges the brand was facing that it had just sold many locations to a competitor. So they faced the challenge of both re-branding their remaining stores and communicating to drivers where their locations were.

Target audience

Drivers in Mexico.

Creative strategy

La Comer pinned its three chains into Waze. Freska, City Market and La Comer. Based on the time of day and or week, they would rotate creatives to increase consumer interest. All...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands