Campaign details
Brand: Kozy ShackLead agency: MNIRegion: NA
Objective
For most consumer packaged goods brands, communicating at the point-of-purchase can be the X-factor that pushes a consumer to buy. Shoppers are inclined to make compulsory decisions in the aisles, and the brands that jump off the shelf via mobile can win big. This is exacerbated for the pudding category - where yogurt often wins the battle at the shelf.
At Kozy Shack, the pudding brand was looking for something innovative and exciting to help drive sales inside the store. The team at Kozy Shack knew...