Kotex

Kotex, a menstrual hygiene brand, focused its campaign on mobile gaming in Saudi Arabia, Bahrain, the UAE, Oman and Kuwait with video content celebrating female Arab champions in their chosen field.

Campaign details

Brand: KotexAgency: MindshareRegion: EMEA

Strategy

Objective

Gaming channels have seen a huge spike during this period and news of celebrated female Arab gamers also started circulating both locally and globally and that's why Kotex has commissioned Yazle, a global digital media sales house that exclusively represents Activision Blizzard — the leading gaming publisher in the world and makers of popular titles such as Candy Crush and Call of Duty, to distribute its video content celebrating female Arab champions on their chosen field — skating, fashion, and entertainment across its mobile apps.

Target Audience...

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