Knorr the Recipe Doctor helped Vietnamese moms with personalized food recipes

Knorr, a food and beverage brand, launched a campaign in Vietnam to increase its market share to 45%.

Campaign details

Brand: UNILEVER Vietnam/KNORRLead agency: Mindshare VietnamRegion: APAC

Objectives

The biggest struggle for any Vietnamese woman while cooking is to decide 'what to cook' so that the entire family likes it and enjoys the food. They often rely on the internet to find new recipes to make their daily cooking routine more interesting. As per Google Vietnam, there are more than 50 million queries around 'recipes and food' in Vietnam, confirming its importance and the challenge that women go through to decide what needs to be cooked.

Leveraging this strong insight where women's quest...

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