Knorr: Takeaway Takeover

Knorr, a food and beverage brand, developed mobile photo recognition software that provided healthy alternatives to each fast-food picture uploaded, thus successfully increasing brand awareness across South Africa.

Campaign details

Brand: KnorrLead agency: Digitas LiquoriceRegion: EMEA

Strategy

Objective

Fast food is a huge problem, you can't turn a corner without being bombarded by the bright colours, menus, and smart use of advertising of fast food restaurants – it's convenient, and the alternative, healthier, more sustainable options are never in sight to sway us. Our addiction to fast food has significantly contributed to an unsustainable food production crisis and a shocking 75% of the global food supply comes from only 12 plant and 5 animal species. As one of the biggest food brands, Knorr...

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