Campaign details
Brand: KnorrLead agency: Digitas LiquoriceRegion: EMEA
Strategy
Objective
Fast food is a huge problem, you can't turn a corner without being bombarded by the bright colours, menus, and smart use of advertising of fast food restaurants – it's convenient, and the alternative, healthier, more sustainable options are never in sight to sway us. Our addiction to fast food has significantly contributed to an unsustainable food production crisis and a shocking 75% of the global food supply comes from only 12 plant and 5 animal species. As one of the biggest food brands, Knorr...