Campaign details
Brand: KFCAgency: Strika EntertainmentRegion: EMEA
Objectives
KFC South Africa have been facing declining sale of their chicken-on-bone product lines year-on-year, caused in part by rising food costs, and generally under-pressure consumers turning to cheaper alternatives at competing restaurants, or from take-away chicken sold by informal roadside vendors.
With consumers becoming increasingly price-conscious, a strategy was developed that addressed the perception of value-for-money for KFC's flagship signature Streetwise 2 and 3 lines, whilst setting clear objectives to drive flagging sales, and reinforce the KFC value proposition.
As KFC enjoys a strong partnership with the...