KFC: Supa Strikas Golden Shakes

KFC South Africa, a fast food restaurant, launched the 'Golden Shakes' campaign in South Africa to help stop a year on year decline and promote its Streetwise lines.

Campaign details

Brand: KFCAgency: Strika EntertainmentRegion: EMEA

Objectives

KFC South Africa have been facing declining sale of their chicken-on-bone product lines year-on-year, caused in part by rising food costs, and generally under-pressure consumers turning to cheaper alternatives at competing restaurants, or from take-away chicken sold by informal roadside vendors.

With consumers becoming increasingly price-conscious, a strategy was developed that addressed the perception of value-for-money for KFC's flagship signature Streetwise 2 and 3 lines, whilst setting clear objectives to drive flagging sales, and reinforce the KFC value proposition.

As KFC enjoys a strong partnership with the...

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