Campaign details
Brand: KFCLead agency: MindshareRegion: EMEA
Strategy
Objective
Our Strategic objective for KFC on Search was to run an Always On Campaign where the goal is to have a constant SOV of over 70% for our brand terms and a search position average of 1. We also had the objective of driving traffic to the website through high CTR and converting those clicks into sales on the E-commerce platform.
KFC is the biggest QSR brand in South Africa and is continuously being challenged by competitors on search. The challenge The KFC brand faced was...