Johnson & Johnson: Zyrtec® AllergyCast™ app with symptom tracker

This case study describes the development of a mobile app by Zyrtec, an allergy medication marketed by Johnson & Johnson, which learns what the user is allergic to and their pollen triggers, in a gamified format.

Johnson & Johnson: Zyrtec® AllergyCast app with symptom tracker

Campaign details

Advertiser: Johnson & JohnsonAgency: JWT New YorkCategory: Mobile AppRegion: NA

Strategy

It's no surprise that most Americans have allergies. Or that most of them have no idea what triggers them. Zyrtec® AllergyCast™ is the first app that learns what you're allergic to, then teaches you what pollens trigger your symptoms. The daily log helps you track how you feel over time, so you can better understand and manage your allergies. And the data visualization makes it simple and easy to share with...

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