Johnnie Walker: The Worlds Most Travelled Billboard

Johnnie Walker, a whisky brand, connected with young people in India over their love for travel and new experiences with its Instagram-based campaign #TheTravellingBillboard.

Campaign details

Brand: Johnnie WalkerAgency: Whats Your Problem Brand Solutions

Strategy

Objective

The strategic objective was to create a campaign which resonated with a much younger audience than what the brand was perceived to be for. Historically Johnnie Walker has always been seen as a Father's Brand, but it now wanted to become the youth's brand.

The youth however don't associate with brands just for the sake of it. They only adopt a brand when it stands for something they believe in and stand for themselves.

The biggest problem with reaching out to the youth was that...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands