Jago: AI driven campaign provides strong launchpad for Jago

Jago, the banking institution, aimed to become a leader in digital banking in Indonesia.

Campaign details

Brand: JagoLead Agency: OMDRegion: APAC

Strategy

Objective

Jago is committed to becoming a leader in digital banking, and has taken big steps to achieve this. Team at Jago has a strong reputation for leading the way when it comes to digital transformation and making best use of First party data. Jago objective is to make managing money easy and simple for everyone. This is centralized around it's core features called "kantong Jago" that allow users to easily & seamlessly manage their money into multiple fund for various needs,all from within one app. Jago...

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