Campaign details
Brand: iStockAgency: Mirum AgencyRegion: LATAM
Objectives
To create awareness of the communication to reach more than 70% of the target audience, controlling frequency cap of canvas ads.
Target audience
Brazilian, males and females, age 20+, who work in a creative agency and have interests in small business, advertising, marketing, digital marketing, online advertising, photography, digital media, content marketing and design.
Creative strategy
More important than the quality of the photos at image banks is to have access to an extensive and complete collection, something only a company of the Getty Images group can...