İşbank: Maximum İşyerim App

Isbank, a banking brand, increased downloads of its digital payment app Maximum Isyerim in Turkey by utilising local news sites and industry-related websites.

Campaign details

Brand: İşbankAgency: İşbankRegion: EMEA

Strategy

Objective

Maximum İşyerim is a digital payment platform that enables commercial customers to accept payment via their smart phones. There are "Linkle Tahsilat" (Pay by Link) and "QR POS" solutions that can be used via the Maximum İşyerim app. The merchants who need to get paid can easily generate a payment link within the app and share the link with their customers via e-mail, SMS, social media or other platforms, thereby receiving instant payment. Merchants can also accept payments from millions of local Maximum Mobil wallet users...

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