İşbank: Maximum Gaming Card

Isbank, a banking brand, connected with millennial and Gen Z consumers in Turkey by focusing on esports and creating a sub-brand called Maximum Gaming.

Campaign details

Brand: İşbankAgency: Muse İstanbulRegion: EMEA

Strategy

Objective

One of the fastest-growing digital trends in the last few years has been the emergence of the hugely competitive e-sports ecosystem, with players competing in professional leagues.

The total annual revenue of e-sports is set to increase by 15.7% and reach $1.1 billion globally in 2020, and with its young and tech-savvy population, its popularity has grown significantly in Turkey.

The most popular games among players and audiences include League of Legends, Dota, Fifa, Zula, Pub G, Counterstrike, and Fornite.

E-sports players and their audiences are...

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