İşbank: İşCep Marketplace

Isbank, a banking brand, launched the IsCep Marketplace ecosystem with the objectives of increasing Marketplace usage and the number of IsCep users.

Campaign details

Brand: İşbankAgency: Carat TurkeyRegion: EMEA

Strategy

Objective

As İşbank, Turkey's largest private bank, with our mobile banking services we promise our customers, to make their lives easier, not just financial transactions. It's a responsibility for İşbank to keep it's promise, therefore İşbank focuses also on creating non-banking added value services besides digital banking. Our mobile banking app İşCep's new feature market, designed with an open banking approach that enables data exchange over APIs, is the product of this responsibility.

In İşCep Market, many mobile applications other than banking can be accessed quickly and...

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