Intel: Flipkart uses audience Intel to set new benchmarks

Intel, a technology company, promoted Intel-powered laptops by targeting consumers in India who accessed Flipkart, an e-commerce marketplace, exclusively via mobile.

Campaign details

Brand: IntelAgency: Flipkart AdsRegion: APAC

Strategy

Objective

In a 450 million smartphone economy (in early 2019), with 2 out of 3 people accessing the Internet through more than one device, Flipkart, India's largest ecommerce marketplace, and Intel were tasked with one challenge.

Identifying a target audience of customers who had accessed Flipkart only through their mobile devices in the past year and then double-verifying that this was the only device type they used to access the Internet.

Target Audience

The target audience was the universe of all users on Flipkart who accessed the...

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