Inmarko ice cream

This case study details how Inmarko, an ice cream brand in central and eastern Russia, went about engaging potential customers and increasing sales after being acquired by Unilever.

Inmarko ice cream

Campaign details

Brand: InmarkoAgency: BrandtoneCategory: Lead Generation

Objective

Inmarko is the leading ice cream company in central and eastern Russia. Having been acquired by Unilever in 2008, the company recognised the need to do more to identify and engage prospective customers in order to increase sales across its 19 different brands.

As a result, Unilever started working with Brandtone in 2014 to develop a mobile marketing campaign that would help to grow sales by 5-10% in traditional distribution channels – small shops – and improve the effectiveness of previous campaigns which...

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