Indian Police Forces: #IAmAlsoIndianPolice

The Indian Police Force, a law enforcement service, increased trust in the Indian police with its digital campaign #IAmAlsoIndianPolice, which encouraged Indians to self-police during the COVID-19 lockdown.

Campaign details

Brand: Indian Police ForcesAgency: MullenLowe Lintas GroupRegion: APAC

Strategy

Objective

As India has the second highest population in the world, COVID-19 was bound to pose a huge threat to its citizens. Thus the Indian Prime Minister announced a nation-wide lockdown on 25th March 2020, giving only 4 hours' notice. Social distancing and staying home became the need of the hour and would be helpful only if every citizen abided by it. But enforcing and imposing such a strict lockdown was a mammoth task, especially considering that India had one of the most understaffed...

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