Huawei: Focus on Portraits with Huawei P10

Huawei, a telecommunications company, raised brand awareness and launched its P10 model in Turkey by creating a video campaign that displays the product's camera technology.

Campaign details

Brand: Huawei TurkeyAgency: Maxus TurkeyRegion: EMEA

Objectives

One of the communication objectives of Huawei P10 campaign, the most advanced product of 2017, was to raise recognition of the product by creating awareness. At the same time, it is also wanted to bring product features to the foreground and create interactivity by giving people experience. Because if people have a chance to experience it, they can clearly understand and love the product. The most important factor is giving people a chance to experience the features of the Huawei P10 by introducing new dual Leica...

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