How Colgate turned the Maha Kumbh Mela into the Maha Tech Mela
Campaign details
Advertiser: Colgate Palmolive (India) LtdAgency: MEC IndiaCategory: Lead Generation / Direct Response / ConversionRegion: APAC
Strategy
Daatun has been a rational and active oral care choice for rural Indian consumers for a long time. Its convenient usage blends with their daily life. Apart from being economically viable, it sits with the Indian belief of vigorous cleaning. They are most likely to continue infrequent usage until convinced of the need to incorporate it into everyday moments.
(Note: Daatun is basically...