Campaign details
Brand: HondaLead Agency: InitiativeRegion: LATAM
This article has been translated from Spanish using Google Translate. Download the original here.Strategy
Objective
Increase the sale of the Honda HR-V model that stagnated, using the impulse of the digital public road in a more efficient way.
Target Audience
Men and women from 25 to 45 years old ABC1C2. With large families, who like the category SUV, minivan or family and travel every day through the city for their work, children or weekend trips.
Creative Strategy
We created a concept as a...