Honda: Digital Out Of Home goes Programmatic in Chile!

Honda, an automotive brand, launched a mobile targeting campaign that sent out promotions to users when they were in a Honda branch or the branch of a competitor to increase sales in Chile.

Campaign details

Brand: HondaLead Agency: InitiativeRegion: LATAM

This article has been translated from Spanish using Google Translate. Download the original here.

Strategy

Objective

Increase the sale of the Honda HR-V model that stagnated, using the impulse of the digital public road in a more efficient way.

Target Audience

Men and women from 25 to 45 years old ABC1C2. With large families, who like the category SUV, minivan or family and travel every day through the city for their work, children or weekend trips.

Creative Strategy

We created a concept as a...

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