HomeAway.com: Be Our Guest

HomeAway, an online market place and hospitality services brand, partnered with Disney to launch a competition-based campaign that increased sales and brand awareness in Hong Kong.

Campaign details

Brand: HomeAwayLead agency: M&C Saatchi MobileRegion: APAC

Objectives

HomeAway.com.sg (formerly known as travelmob) is a social marketplace where travelling "Guests" can locate and book cool places owned by local "Hosts" in Asia Pacific. In 2015, the company revised its product and marketing strategy to cater to the rise of the smartphone user by launching the HomeAway app in the APAC region.

One of HomeAway's current business priorities is to increase both global brand awareness as well as category awareness of the vacation home rentals market. Traveling with the 'whole family' and staying...

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