Campaign details
Brand: ExcedrinLead agency: Weber ShandwickRegion: North America
Objectives
The 2016 U.S. presidential election was perhaps one of the most talked about elections in recent history, causing real and wide-spread implications for millions of Americans, as well as for people around the world. It was a time when we saw metaphorical headaches turn into real headaches. Upon recognizing this shift, only Excedrin – the leader in headache relief – could tell this real-life election headache story. We utilized Twitter to bring massive attention to this cultural phenomenon, while bringing people together and providing actual...