Government Employee Medical Scheme (GEMS): EVO Switch Campaign

The Government Employee Medical Scheme (GEMS) in South Africa, promotes its Emerald Value Option (EVO) in South Africa by developing slideshow, home page and audio ads on social media.

Campaign details

Brand: Government Employee Medical Scheme (GEMS)Agency: Yonder MediaRegion: EMEA

Objectives

The Government Employee Medical Scheme (GEMS) faced a business challenge: As a response curb to Fraud, Waste and Abuse trends experienced by GEMS and to start leading members towards a coordinated care approach to their health, the scheme created the Emerald Value Option (EVO). The campaign objective was to get existing GEMS members to switch to (EVO). We developed an effective digital media strategy, by selecting relevant mobile and social media channels where we could reach existing GEMS members to educate and inform...

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