Google: Shopping Answers Made Easy

Google, a technology company, introduced its Google Shopping Search to APAC to educate consumers on the fact that Google Search is the easiest way to make shopping decisions.

Campaign details

Brand: Google APACAgency: ToasterRegion: APAC

Strategy

Objective

Due to the intense e-commerce competition, online consumers have often expressed how overwhelmed they feel with the many places they can find deals. Agency research showed that they felt frustrated and sometimes even depressed when they realized that there was a better deal on a product they had already purchased.

As a brand, Google's objective is to organize the world's information in an easy and accessible manner. This includes information about shopping online. With thousands of deals in one place, Google wanted to drive up daily...

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