Google Play: Leveling Up Its Game with Programmatic HD Video in Indonesia

Google, a tech company, launched an in-game video campaign to entice Indonesian gamers to make in-app purchases.

Campaign details

Brand: GoogleLead agency: Essence Digital, AdColonyRegion: APAC

Objectives

In a world of free apps, Google wanted to bring awareness of in-app purchases to better monetize its app store.

Globally gaming purchases account for the largest share of the revenue out of all the categories in the app stores.

We needed to tap into this category and we had a big challenge ahead. Many Indonesians think mobile gaming is just child's play, not a serious form of entertainment to spend money on. Even if we could get over those hurdles, we also had to...

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