Campaign details
Brand: GoogleLead agency: Essence Digital, AdColonyRegion: APAC
Objectives
In a world of free apps, Google wanted to bring awareness of in-app purchases to better monetize its app store.
Globally gaming purchases account for the largest share of the revenue out of all the categories in the app stores.
We needed to tap into this category and we had a big challenge ahead. Many Indonesians think mobile gaming is just child's play, not a serious form of entertainment to spend money on. Even if we could get over those hurdles, we also had to...