Google: Be kind to your mind

Google, a technology company, launched the 'Be Kind To Your Mind' campaign in Southeast Asia to highlight the importance of mental health.

Campaign details

Brand: Google SearchLead Agency: ToasterRegion: APAC

Strategy

Objective

As the pandemic was raging across Southeast Asia, everyone was focused on helping their loved ones and their friends. Anxiety levels were off the charts. Mental health was an important issue which most were not prepared to talk about. Google saw this trend on its search results too, which prompted Google to take immediate action and shine a light on a crisis within a crisis.

The campaign objective was to reach as many people as fast as we could. We also wanted to create a...

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