Google: Accelerate Vietnam digital 4.0

Accelerate Vietnam Digital 4.0 (AVD 4.0), a Google upskilling initiative, launched a campaign in Vietnam to raise awareness of its transfer online.

Campaign details

Brand: GoogleLead Agency: RSVP JSC.Region: APAC

Strategy

Objective

Accelerate Vietnam Digital 4.0 (AVD 4.0) is a free upskilling initiative by Google, created in response to the Vietnamese government's mission of "creating opportunities for every Vietnamese to learn and to succeed."

The program primarily focuses on SMEs, which make up 98% of all businesses in Vietnam, and secondarily, on graduates who were seeking employment, as the concept of employment and employable skills were changing.

Launched in 2018, AVD 4.0 was entering 2020 confident in its material, and the program's process.

But life happens.

When...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands