Goibibo: AI That Powers Experience For Millennials

Goibibo, a travel commerce platform, engaged consumers in India by launching an AI-based targeting programme that delivered personalised communications to its audiences.

Campaign details

Brand: GoibiboLead Agency: VizuryRegion: APAC

Strategy

Background

The millennial consumers of today want to DO and BE More, MORE than they ever did.

They seek More experience and adventure.

Tourism in India also has witnessed a significant rise considering the natural beauty spread across the country.

Brand

Goibibo, India's leading contemporary travel commerce platform, aimed to deliver experiences to millennial consumers.

Challenges
  • With several upcoming and existing players, the market was stiff with heavy competition.
  • transactions required an uplift

Objective

  • Goibibo aimed to augment engagement with their consumers, on the channel of customer's...

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