Campaign details
Brand: GoibiboLead Agency: VizuryRegion: APAC
Strategy
Background
The millennial consumers of today want to DO and BE More, MORE than they ever did.
They seek More experience and adventure.
Tourism in India also has witnessed a significant rise considering the natural beauty spread across the country.
Brand
Goibibo, India's leading contemporary travel commerce platform, aimed to deliver experiences to millennial consumers.
Challenges
- With several upcoming and existing players, the market was stiff with heavy competition.
- transactions required an uplift
Objective
- Goibibo aimed to augment engagement with their consumers, on the channel of customer's...