Godrej Consumer Products: Godrej HIT Dengue Back

Godrej HIT, a brand of pest killer, launched Track the Bite to bring blood donors to those that need it throughout India.

Campaign Details

Brand: Godrej HITLead Agency: Interaction OneRegion: APAC

Strategy

Objective

Dengue is becoming an increasingly deadly disease in our country. In the last few years, the number of dengue cases have gone up strikingly. 2016 saw the highest number of reported cases in 5 years at 1,29,166. A rise of 218% since 2014. But the most alarming stat is that for every reported case, 282 cases go unreported.

The biggest risk for a patient is that dengue has no cure. The platelet count goes down and can even cause internal haemorrhage. And in extreme...

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